As the co-founder and CTO of FAR (Food & Augmented Reality), I played a pivotal role in the development, design, and product strategy of our innovative app, launched in 2017. The app was designed to assist individuals with allergies or specific diets — such as vegetarian, vegan, and gluten-free — in quickly determining whether a product aligns with their dietary needs.

Leveraging image recognition and integrating real-time data from Open Food Facts and Alkemics, we created a seamless solution that overlays essential product information using augmented reality. I led the development of the app's core features, including an intelligent translation module that deciphers ingredient lists in foreign languages from a simple photo, enhancing accessibility for users.

Our work received industry recognition, winning the Jury’s Favorite Award at the 2016 FoodHackathon and securing 2nd place at the 2017 Valtech Hackathon. FAR's impact extended to collaborations with major companies like Carrefour, Bel and Tetra Pak, reflecting its relevance and potential in the foodtech space.